The truth about mixing love and creative partnership

February 14, 2026

The truth about mixing love and creative partnership

17 years ago, Gemma Ruse and Xavier Sheriff co-founded brand experience agency StudioXAG after falling in love at Central St Martins art college. From its humble origins in an East London shipping container, the business has since grown into a multi-million pound B Corp, working with iconic brands from Diptyque to Hermès. In honour of

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Published by creativebloq.com