The Role of Purpose in Marketing Strategy with Yoobi’s Sarah Leinberger

Staying authentic and mission-driven while scaling aggressively may be the toughest problem in marketing to solve. But Sarah Leinberger, VP and head of marketing at educational supply brand Yoobi, has a pretty solid take on how to do it. In this episode of Marketing Vanguard, recorded during Brandweek in Atlanta, Sarah reveals how CMOs can

Read the full article

Published by adweek.com