The real story behind Cracker Barrel’s rebrand — and why it matters for B2B brands

Now that the dust has settled, the branding agency fired and the old brand restored, it’s a good time to look at what really happened with the rebranding of Cracker Barrel — something the mainstream media largely overlooked. Let’s start with the firing of the agency behind the rebrand. Prophet — founded by Scott Galloway

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Published by martech.org