The Real Edge in AI Marketing is Human Thinking

AI is everywhere. Boards are asking for AI roadmaps. Marketers are testing prompts, automating campaigns, and generating content at scale. The tools are dazzling. The promises are intoxicating. But amid all the excitement, one thing is becoming painfully clear: tools alone do not create strategy. We have entered what I call the AI plateau. After

Read the full article

Published by adweek.com