The PESO Model® Diagnostic: The Budweiser Super Bowl Ad

TL; DR Budweiser won Ad Meter for the 10th time with “American Icons,” the anchor of its “Made of America” 150th/250th anniversary program. It’s the best-coordinated Super Bowl LX campaign—and still not a fully integrated PESO Model® system. In the first episode of our new monthly PESO Diagnostic series, we show exactly where coordination ends

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Published by spinsucks.com