The New PESO Model® Graphic Is Here. So Are the Rules.

TL;DR The PESO Model® has another graphic refresh. It’s outcome-based—organized around what each media type produces (Authority, Credibility, Discovery, Growth) and how those compound when the integrations run together. It’s free to download with attribution. Commercial uses—paid courses, books, software products, training, teaching, speaking that teach PESO(paid or unpaid), and branded reuse, require a license.

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Published by spinsucks.com