Publicis’ LiveRamp deal accelerated Omnicom’s exit

April 19, 2026

The M&A lag was attributed to macroeconomic uncertainty

The last two weeks witnessed separate mergers and acquisitions in the ad tech sector, a stark contrast to the opening three weeks of the year, according to statistics from LUMA Partners released this week. The deals in question were Viant’s intended $40 million purchase of TVision, an announcement made a day after True Anthem’s takeover

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Published by digiday.com