The Impact Of AI Overviews & How Publishers Need To Adapt

Google rolled out AI Overviews to all U.S. users in May 2024. Since then, publishers have reported significant traffic losses, with some seeing click-through rates drop by as much as 89%. The question isn’t whether AI Overviews impact traffic, but how much damage they’re doing to specific content types. Search (including Google Discover and traditional

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Published by searchenginejournal.com