The hurdles to Perplexity becoming the publisher-friendly LLM

August 28, 2025

The hurdles to Perplexity becoming the publisher-friendly LLM

This week’s Media Briefing looks at Perplexity’s latest publisher revenue share model, and why despite the opportunity the AI startup company has to being the publisher-friendly LLM, concerns remain over low adoption, vague payment terms and transparency issues. Perplexity’s missed opportunity? Perplexity has an opportunity — and plenty of reason — to be the publisher-friendly

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Published by digiday.com