The Click’s clever university branding puts the ‘I’ in identity, individual and Imperial College London

May 24, 2026

The Click’s clever university branding puts the ‘I’ in identity, individual and Imperial College London

The work began as a conversation: “The primary objective was to create a brand for all – something everyone at Imperial would want to engage with and belong to, from students to academics to commercial partners, across every faculty,” says Bobby. “Just as important: portraying the cross-learning, collaboration and innovation at the heart of Imperial’s

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The Click’s clever university branding puts the ‘I’ in identity, individual and Imperial College London | The Gradient