The Agentic Web Is Splitting Into Two Bets: Identity And Capability

July 12, 2026

The Agentic Web Is Splitting Into Two Bets: Identity And Capability

The protocol layer of the agentic web is splitting into two bets, and most websites have already placed one of them without knowing it. The first bet is about identity: a file called llms.txt that tells AI models who you are and what your content covers. The second is about capability: a browser standard called

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Published by searchenginejournal.com