Tesco Media invests in creative effectiveness with AI tools and on-site video launch

Tesco Media is betting on creative effectiveness and personalisation, unveiling an AI-powered creative studio and new video ads to help brands connect storytelling directly to purchase moments. Tesco Media, the retail media arm of Tesco, is increasing investment in creative effectiveness as it marks 30 years of Clubcard, unveiling a series of new tools and

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Published by marketingweek.com