
October 18, 2025
Study Shows 2-5 Weekly TikToks Deliver Biggest View Increase
Buffer’s analysis of 11.4 million TikTok posts from over 150,000 accounts reveals that posting 2-5 times per week delivers the steepest per-post view increase. The study challenges the usual recommendation to post multiple times daily by demonstrating that the benefits decrease after the initial increase in posting frequency. Data scientist Julian Winternheimer employed fixed-effects regression
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Published by searchenginejournal.com
