Strongbow on the value of representing ‘all of British culture’ through inclusivity

Strongbow has been on a journey to become “the world’s most inclusive cider brand” by reorienting its approach to driving accessibility “from the end to the beginning” of the process, says the brand’s marketing director. While it may previously have been viewed as a “dark, masculine brand”, Rachel Holms, marketing director at parent company Heineken,

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Published by marketingweek.com