Creators have found themselves at the forefront of media channels

October 12, 2025

Sora and the making of the vibe creator

Yes, this is another Sora story. But this one’s less about the tech and more about what it’s doing to the people behind it — creators or as they’re being branded, “vibe creators.” It sounds like a joke, but give it time, it might actually stick. Every day since OpenAI’s video-generation launched last week has

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Published by digiday.com