Shopping Ads Testing In AI Mode, Microsoft’s AI Search Guide & Keyword Strategy Shift

Welcome to this week’s PPC Pulse: updates all revolve around how AI is being woven directly into search monetization and campaign structure. Google is testing Shopping ads inside AI Mode conversations. Microsoft published a practical guide on how AI search surfaces brands. The Google Ads Decoded podcast made it clear that keywords are no longer

Read the full article

Published by searchenginejournal.com