Rising competition is making The Trade Desk bend, publishers say

This week’s Media Briefing looks at how The Trade Desk’s relationship with publishers is shifting, offering new incentives, more outreach and a softer approach to get OpenPath deals signed amid increasing competition from other demand-side platforms. TTD bends to some publishers to smooth OpenPath deals The detente between the Trade Desk and publishers is starting

Read the full article

Published by digiday.com