Rethinking Audience Strategy for an Unpredictable Consumer

This post was created in partnership with GroundTruth Younger consumers are changing retail by blending online viral trends with in-store shopping. During an ADWEEK House Cannes Lions panel co-hosted with GroundTruth, Will Lee, CEO of ADWEEK, sat down with Rosie O’Meara, CEO of GroundTruth, and Katie Comerford, president of commerce and transformation at Horizon Media,

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