Publishers remain skeptical of Perplexity’s “trust” pitch

This week’s Media Briefing dives into Perplexity’s uphill battle to rebuild publisher trust while fending off a growing list of copyright lawsuits. The words “trust” and “trustworthiness” came up at least a dozen times during a presentation by Perplexity’s head of publisher partnerships, Jessica Chan, at an IAB Tech Lab event last Thursday. And yet,

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