Publicis’ LiveRamp deal accelerated Omnicom’s exit

Omnicom was already planning to cut LiveRamp loose. Publicis buying it just moved up the date. Before the deal, the plan was to let the contract with LiveRamp run its course until the first quarter of 2028 and walk away. Publicis changed that. The acquisition is expected to close by year end, and when it

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Published by digiday.com