Project 3 Agency rebrands the ArtScience Museum, around the concept of convergence

ArtScience Museum’s graphic language of convergence can be distilled into three pillars: intersections, overlays, and dynamic forms. In honouring the museum’s architecture, typography maintains a characterful clarity across exhibition imagery, film and digital content, and more. Ali says the typography needed to feel “identifiable without being overstylised”. The inspiration of the natural lotus flower lends

Read the full article

Published by itsnicethat.com