Perplexity Pauses New Advertising Deals to Reassess Ambitions

Perplexity has paused accepting new advertisers as it rethinks how ads fit into its AI search experience, signaling a change in its monetization push. At Advertising Week in New York City, Jessica Chan, head of publisher partnerships at Perplexity, said that the company is not “taking any new advertisers,” and that ads aren’t currently on

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Published by adweek.com