Perplexity Bets $400M On Snapchat To Scale AI Search Adoption

Perplexity will pay Snap $400 million to integrate its AI answer engine into Snapchat’s chat interface, with rollout starting next year. Perplexity will pay Snap $400 million over one year to integrate its AI answer engine into Snapchat. Snap calls this its first large-scale integration of an external AI partner directly in the app.

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Published by searchenginejournal.com