OpenAI’s ChatGPT ad delivery improves, doubts aren’t easily fixed

Advertisers treated OpenAI’s ad pilot like a bet on the future. The question now is how long they’re willing to wait for it to pay off. So far, it has not been an easy wait. Since the pilot launched in February, advertisers have reported chronic underdelivery — campaigns falling well short of their targeted impressions,

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Published by digiday.com