OpenAI Needs Two CMOs Because It Has a Problem Marketing Can’t Solve

Here is a marketing riddle: Take one of the best B2B brand builders alive, give him a big title, a near-trillion-dollar company to market, and the most famous product on earth to sell. Why would that be a disaster waiting to happen? Welcome to Colin Fleming’s new job at OpenAI. Fleming is the real deal.

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Published by adweek.com