One-third of consumers turn to AI when shopping

MarTechCharts regularly highlights data of interest to marketers and marketing operations professionals. One-third of consumers now regularly use AI platforms like ChatGPT, Perplexity and Claude throughout their shopping journey, according to a report by Cordial. The report, “Brands Battle for Attention as AI Redefines the Funnel,” (registration required) found Millennials (33%) and Gen Z (11%)

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Published by martech.org