Omnicom quietly moves Flywheel and Omni into the media group

Even though Omnicom’s commerce media unit Flywheel has been operating in close proximity to Omnicom Media since the parent company acquired it in 2023, the holdco quietly acknowledged on Monday that Flywheel has formally been moved under control of Omnicom Media global CEO Florian Adamski. Alongside Flywheel, Omni — the holdco’s operating system that connects

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Published by digiday.com