Netflix Releases New Ad Tier Metric, Says It Reaches 190 Million Monthly Active Viewers

Ahead of Stranger Things Season 5 premiering this month, Netflix has a whole new acronym to turn its ad reporting upside down. Today, the company announced several advertising updates, including revealing that it’s using a new metric to calculate engagement. Rather than using Monthly Active Users (MAU), which focused on profiles interacting on its ad

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Published by adweek.com