MLS Is Ready for Its Through Pass From the World Cup

Did you know that various major watch parties in cities such as Los Angeles and Seattle during this year’s FIFA World Cup have been organized by the MLS? Radhika Duggal, Major League Soccer’s chief marketing officer, told ADWEEK that, in conjunction with FIFA and Fox Sports, the MLS created watch parties as a strategic effort

Read the full article

Published by adweek.com