MLB Hopes to Walk Off With More Fans Using Content Creators

What will fandom look like in the future? MLB and Jomboy Media may be giving us a glimpse. At ADWEEK House at Cannes Lions last week, senior reporter Mark Stenberg sat down with Courtney Hirsch, CEO at Jomboy Media; Dexter Fowler, former MLB All-Star and co-founder of 400 Ventures; and EJ Aguado, vice president, player

Read the full article

Published by adweek.com