Media Buying Briefing: Q4 wobbles a bit, and buyers wonder how it will affect 2026 spending

It seems mixed signals are all over the place in the fourth-quarter ad marketplace, with some media buyers reporting a recent drop off in ad spend from a number of categories, while others acknowledge a slowdown but not of any amount that rings alarm bells for 2026. One chief media officer even said he’s seen

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Published by digiday.com