Media Buying Briefing: How Horizon and Havas’ JV aims to distinguish itself in a ‘red ocean’

It’s like the Revolutionary War all over again — the Americans and the French ally with each other to fight the English, in this case WPP. (To be fair, they’re also fighting a fellow French company as well as an American one.) The under-the-radar joint venture between America’s largest independent media agency Horizon Media and

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Published by digiday.com