Martech stacks are holding back sales and marketing teams

Sales and marketing alignment has been a “priority” for years. And yet, for most organizations, it’s still more aspiration than reality. New data from Unbounce’s “The Anatomy of Aligned Go-To-Market Teams” report shows that just 56% of GTM professionals consider their organizations highly aligned — meaning shared goals, shared data and a unified system. Another

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Published by martech.org