Marketing Loves Declaring the End of Things That Still Work

“There is no such thing as PR anymore,” Sir Martin Sorrell concluded last week during a debate with Sarah Waddington, CEO of the UK’s Public Relations and Communications Association. In the digital age, Sorrell argued, storytelling requires “flooding the internet with content” rather than traditional earned media approaches. PR, he suggested, has been subsumed by

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Published by adweek.com