Marketers are expanding their use of genAI and seeing returns

MarTechCharts regularly highlights data of interest to marketers and marketing operations professionals. Source: “Marketers and AI: Navigating New Depths,” SAS and Coleman Parkes. Marketers dramatically advanced their use of genAI in one year, with 85% now actively deploying the technology — up from 75% in 2024 according to a new study from SAS and Coleman

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Published by martech.org