Mamdani’s NYC World Cup campaign is inspired by sports memorabilia, city signage, the subway and the five boroughs

Arsh and the in-house team looked at historic World Cup graphics, 20th century World’s Fair posters from the city and vintage soccer ephemera. Arsh designed a ton of initial designs but “none of them felt like they were for New York” – so she looked more into how to subvert simple touristy imagery and represent

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Published by itsnicethat.com