L’Oréal’s data build-out shows how creator marketing is maturing

L’Oréal is building a data layer beneath its creator economy push. The cosmetics giant is looking for partners to help make sense of the data from all its creator campaigns, according to two separate sources familiar with the plans. Think of it as a search for creator-CRM specialists but with a layer of predictive analytics

Read the full article

Published by digiday.com