LiveRamp Launches Brand Campaign on Netflix as Publicis Deal Fuels Scrutiny of its Neutrality

LiveRamp, which has for years helped brands, publishers, and platforms connect and activate customer data, is launching its first brand campaign on connected TV. The message, one of trust and flexibility, arrives amid a pending Publicis takeover that has the ad industry questioning whether the platform can remain neutral. The adtech company will air 15-

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Published by adweek.com