King’s Hawaiian Is Upgrading Travelers’ Flight Fits at Chicago O’Hare

August 25, 2025

King’s Hawaiian Is Upgrading Travelers’ Flight Fits at Chicago O’Hare

Travelers flying from or through Chicago O’Hare International Airport could score a first-class upgrade—for their wardrobe, courtesy of King’s Hawaiian. In celebration of the bread maker’s logo relaunch, which it describes as “softer,” King’s Hawaiian is debuting a limited clothing collection at the airport, known as Softwear Sets. The ultra-comfy sweatshirts and sweatpants inspired by

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Published by adweek.com