JPMorgan’s Latest Ads Feature Something Entirely New: Actual Customers

Financial services advertising usually looks similar: warm and fuzzy portrayals of life’s milestones—births, graduations, weddings, retirement parties—all made better because someone had the sense to invest. But no matter how good the scripting and production, those bank “customers” are usually actors, and it’s obvious. That status quo changed earlier this month with the debut of

Read the full article

Published by adweek.com