
August 19, 2025
“It’s imperative we have age diversity in creative teams”
The customer base for ‘grey coin’ is enormous. Gen X (currently aged 45-60) is projected to be the highest spending generation globally in 2025. They have significantly more disposable income than younger generations, so the obsession with targeting Gen Z is a bit of a red herring. Because of this, I think it’s imperative we
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Published by itsnicethat.com
