Is This the End of Tech-Spec Marketing? ft. Hisense CMO Sarah Larsen

Consumer electronics marketing has a bad habit: It talks too much about the product and not enough about the person buying it. In this episode of Marketing Vanguard, Sarah Larsen, CMO at Hisense USA, joins Jenny Rooney to unpack why she’s throwing tech speak out the window and rebuilding marketing around sell-out, consumer behavior, and

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Published by adweek.com