Invalid Ad Traffic From Deceptive Serving Down 40%

Google cites a 40% drop in invalid ad traffic from deceptive serving, helping protect budgets and keep billing clean for advertisers. Google reports a 40% reduction in invalid traffic from deceptive or disruptive serving. Google now reviews content, placements, and interactions more precisely. Advertisers are not charged for invalid traffic, with credits applied after detection.

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Published by searchenginejournal.com