Inside Jordan Brand’s Jump Shot to Court a New Generation

Jordan Brand is one of the most recognizable brands in the world, thanks to Nike and basketball G.O.A.T. Michael Jordan, with fans ranging from NBA pros to high school athletes to casual sneaker heads. But the brand is reaching middle age, recently celebrating its 40th anniversary with a year-long marketing campaign full of activations, product

Read the full article

Published by adweek.com