Inside DUDE Wipes’ unconventional sports sponsorship strategy

Sports sponsorships have long been reserved for big brands with big budgets to match. Increasingly, some marketers are looking for alternative routes onto the field. Take DUDE Wipes. Back in May, the flushable wipes brand became the “official backside partner” of the Premier Lacrosse League (PLL), placing its branding on the lower backside of every

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Published by digiday.com