Inside Coachella’s Off-Site Events That Are Rewriting the Festival’s Landscape

Coachella took over the desert this past weekend, and brands were quick to follow. But some of the biggest moments on that front happened off-site, where brands could build outside the constraints of the festival grounds. Off-site events felt smaller and more exclusive, and some with even better perks. Calling them “parties” would’n’t be accurate;

Read the full article

Published by adweek.com