If your martech stack could talk, what would it say?

A typical CMO writes most martech postmortems from their own perspective. I’ve sat in those rooms for 30 years, and the story rarely changes. The platform underdelivered, the ROI never showed, or the vendor oversold the demo. The tools take the blame, but the stack never gets to answer. This time, I’m going to let

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Published by martech.org