HubSpot’s Warmly deal points to the next generation of CRM

HubSpot’s acquisition of Warmly yesterday is another example of CRMs evolving into systems that identify buying opportunities, recommend the next step, and even take action on their own. Warmly is best known for identifying individual website visitors and using AI agents to help sales teams engage them. For HubSpot, this isn’t just another AI feature.

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Published by martech.org