How we refreshed the German national football league identity… 5 times

When Mutabor emerged victorious from the pitch for the Bundesliga’s corporate design in 2010, two things were clear. First: the goal of then-CEO Christian Seifert to turn the Bundesliga into a genuine sports brand. And second, the realisation that this would be a marathon, not a sprint. A total of five brand refreshes later, Thomas

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