How To Fix Google Ads Smart Bidding With A Primary vs. Secondary Conversion Framework

Many Google Ads accounts have a conversion tracking problem that is disguised as a strategy problem. The ad account in this case has every action labeled as a “conversion.” The conversions are form fills, key button clicks, page views, cart adds, and checkouts started, which are all flowing into the same column, and all weighted

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Published by searchenginejournal.com